The 4C's Diamond Buying Guide

Demystify your buying experience!

"Your choice of diamond needs to be perfect for the person you're giving it to - even if that's yourself!"


A selection of jewellery from Ace Jewellery, Leeds


Whether you're buying a diamond engagement or wedding ring or any other piece of jewellery, buying a diamond comes down to 4 simple criteria; cut, colour, clarity and carat weight, commonly known as The 4C's.





One last thing we want to tell you about are diamond certificates, or The 5th C as we refer to them. Your diamond certificate, which is sometimes called a grading report, is a complete evaluation of your diamond that has been performed by a qualified professional. You don't have to have one but if you do, our Diamond Certificates guide should be helpful.

Please also take a look at our Engagement & Wedding rings page to see how we help and support you when deciding on your ideal ring.

If you already know exactly what you're looking for in your next diamond, then your next step is to come and speak to one of our expert Jewellers at our showroom in Leeds city centre, at 1 Lands Lane. We'll be happy to work within your budget to help you choose your perfect ring.

Or, please click here to arrange your personal scheduled one-to-one ring consultation.


Diamond cut guide

The 4C's Diamond Buying Guide - Cut

That flashing, fiery effect that makes diamonds so mesmerizing!

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Ace Jewellery Diamond Colour Chart

The 4C's Diamond Buying Guide - Colour

The whiter the diamond, the more valuable the stone.

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Ace Jewellery assessing The 4C's

The 4C's Diamond Buying Guide - Clarity

A diamond doesn't have to be flawless to be stunning!

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Ace Jewellery - Diamond Carat Chart

The 4C's Diamond Buying Guide - Carat

Is bigger better? Not always!

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